As the global economy is beginning to bounce back from the COVID-19 pandemic and its repercussions, consumer behavior has changed drastically from what it used to be. The result of this is that traditional marketing techniques may not yield the desired results with the average prospective consumer.
As a result of this, companies need to review their marketing strategies and come up with creative and innovative marketing campaigns that will reach new prospects and resonate with them and cause them to take the desired actions. To accomplish this, a company has to be on top of their game, and they need all the help they can get.
In light of these, we identified the following five articles as the most searched and read among the marketing recruitment articles, we shared last year. The trend shows that companies are paying more attention to the marketing aspect of their businesses more than ever before.
See below the articles and summaries about them.
The chief marketing officer role has always been contentious because most CEOs and top executives do not readily see the need to assign one. This is partly because they do not see the positive impact of a CMO’s work on the company’s bottom line.
The primary responsibility of a CMO is demand generation, which involves creating targeted campaigns to bring awareness to a business’s products and services. While this responsibility leads to increased brand awareness and engagement, the sales increase does not happen as quickly.
Also, CMO roles are often extremely vague, having inconsistent job responsibilities and a narrow focus. This vagueness has led to high turnover rates for CMO positions in the C-suite group. To combat these turnover rates, CMO roles need to be reimagined and expanded, as doing so comes with several benefits for a business.
First, a CMO that works with more teams such as sales and customer experience can help to bring these departments together into a more cohesive unit as marketing is a core part of business and should be integrated into nearly every aspect of it. Second, giving a CMO more responsibility helps them feel more heard and included in the c-suite team, as they too often tend to be left out of the big decisions.
For more details on restructuring the CMO role, please click here to read the full article.
Marketing is the lifeblood of every business, as getting customers for your business requires you to attract them first. However, to attract the right customers through marketing, you first have to attract top talent for your marketing efforts. The best way to do this is by offering the right salary for marketing positions from the C-suite down.
On average, the following marketing positions attract these salaries annually:
For more details on these positions and job responsibilities, please click here to read the article.
Done correctly, product marketing has the power to transform a business. However, a perfectly executed product marketing campaign involves more than ensuring that a new product launch goes off without hitches. It also involves ensuring that the product continues to do well in the market long after its launch.
But accomplishing this level of success with a new product is no easy task and requires product marketers that are excellent multitaskers and own a versatile skillset. While product marketing requirements vary based on individual company needs, every product marketing manager requires the following skills to be effective in their work.
For more insights into what to look for in a product marketing manager, please click here.
The position of Chief Marketing Officer is vital in a company as a well-executed marketing effort can spell long-term success for a company’s growth goals. Whoever will fill the position must not simply be qualified on paper. They must have qualities that will stand them out as great potential CMOs. However, before you start the hunt for a CMO, you must know what role one plays in a company.
The role a chief marketing officer plays in a company is to reach out to entirely new audiences, expanding the company’s influence and increasing customer engagement and profit. Although the CMO needs of companies will differ based on their nuances, some characteristics are universal to all great CMOs, and you should keep an eye out for them when interviewing potential ones.
You will find more details on each of these desirable CMO characteristics here.
Demand generation marketing strategies generate interest and demand for a company’s products or services. They can use various communication channels, but their goal is to attract people to a brand and push them through the sales funnel.
Lots of companies typically mistake demand generation for lead generation. But while the two terms are related, they are pretty different. Demand generation attracts people to a business and piques interest in the overall brand, while lead generation converts the interested parties into more concrete sales.
Demand generation takes a lot of work and is best handled by a whole team or department working on the process. The team typically has to juggle multiple business components such as:
Two positions in the C-suite facilitate the overall success of the demand gen team – the chief growth officer (CGO) and chief revenue officer (CRO). The CGO monitors all aspects of the business that helps drive growth, and the CRO ensures that the company is leveraging all marketing opportunities to generate the most sales.
Please click here for more details on building a demand gen team that consistently produces results for your company.
The experienced marketing recruiters at Cowen Partners have a long-standing reputation for excellence when it comes to connecting companies with the brightest marketing minds in their industry. We are up to date on the latest marketing trends, strategies, best practices, and technologies, and we take great care while applying deep expertise to identify the best candidates for our clients’ needs. That is why Cowen Partners is one of the nation’s top executive search firms — and why we are the partners who leaders trust and rely on for their marketing and demand generation recruitment needs. It is also why Cowen Partners is one of the top marketing recruitment agencies in the U.S.
Check out our industry-leading executive search resources to see why Cowen Partners is a top sales and marketing executive search firm in New York City, Chicago, Seattle, Dallas, Los Angeles, and beyond: