The Future of the CMO in a Digital-First World | Top CMO Recruiters

      The Future of the CMO in a Digital-First World

      Consumer behavior has always changed in accordance with societal and economic trends. Recent years are no exception, ushering in what can best be described as the “blended” experience due to the rise of technology and digital advancements.

      As people return to stores in droves, they bring with them a new digital fluidity, using a combination of online and offline channels to make purchase decisions. The journey might start by browsing for products online but then move to the physical store for a closer look at the selection — to ultimately turn around and make the purchase digitally.

      Mobile phones have only added to the complexity. According to a Consumer Product Content Benchmark survey, a growing contingent of shoppers now rely on their phones while shopping in stores. The majority (72%) use phones for price-comparison purposes, but then some check customer reviews (62%), read product descriptions (52%), and even conduct research on a brand’s reputation. It is a digital-first world, after all.

      Many brands have struggled to keep up, trying to optimize their presence across various channels and integrate digital technology into all areas of business. Many have gone so far as to create a digital ecosystem in an effort to offer a seamless, personalized customer journey.

      With a move to digital-first strategies and a greater emphasis on customer-centricity, companies had to change how they operate. Almost overnight, CMOs found themselves at the forefront of business transformation. It was inevitable that their role and responsibilities would evolve in response.

      Read more HERE

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      Cowen Partners is the nation’s executive search firm, enabling companies to harness the power of human capital to fuel their success. Cowen Partners gives our clients access to the top 1% of human capital to create opportunities that accelerate their growth and market share. With Cowen Partners, clients can grow at scale, create value, and drive results with world class talent. Our clients are both small and large, publicly traded, pre-IPO, private, and non-profit organizations.

      Clients are typically $50 million to multi-billion dollar revenue Fortune 1000 companies or have assets between $500 million to $15 billion. Successful placements span the entire C-Suite and include VP and director level leadership roles.

      With our proven processes and guaranteed results, we have successfully placed hundreds of candidates in industries including technology, healthcare, manufacturing, retail, financial services, and private equity.

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