Marketing Executive Job Description
Cowen Partners is one of the best-rated marketing recruitment agencies in the nation. At the forefront of demand generation and having worked with some of the fastest-growing startups in the country, we know what to look for in an experienced marketing and demand generation professional and can build entire demand gen teams from the Chief Growth Officer, VP Sales, to the Marketing Manager and SEO and SEM expert.
Marketing Executive Position Description & Titles
The marketing executive job description will vary according to the specific C-suite role an organization is looking to fill. Generally, a marketing executive will hold one of the following titles, each of which has a unique marketing executive position description (detailed below).
- Chief Marketing Officer
- Chief Sales Officer
- Director of Marketing
- Marketing Manager
- Demand Generation
- Social Media
- SEO/ SEM/ PPC
- Director of Brand Marketing
- Director of Product Marketing
Chief Marketing Officer Job Description Sample
The Chief Marketing Officer (CMO) will be responsible for overseeing the strategy and execution of marketing initiatives across a rapidly scaling, venture-backed security company. Reporting to the Chief Executive Officer (CEO), the CMO will work in concert with the broader leadership team to develop a successful marketing strategy utilizing market research, pricing, product marketing, marketing communications, and public relations. It will be imperative to create a compelling brand and messaging that can be distributed across multiple channels, media, and targeted audiences in order to meet the company objectives. He/she will oversee a team of enthusiastic marketing professionals and will direct our marketing efforts across core regions and sectors.
CMO Responsibilities
The CMO role and responsibilities generally encompass four key areas:
- Strategic Leadership
- Strategic Growth
- Building, Organizing & Leading the Team
- Achieving the Desired Outcome(s)
CMO Responsibilities: Strategic Leadership
- Drive brand awareness and thought leadership across target market segments. Clearly and effectively articulate the value proposition to maintain and create market awareness.
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
- Execute the Annual Marketing Strategy and plan, including go to market strategy, new product launches, demand generation, thought leadership, and programs.
CMO Responsibilities: Drive Growth
- Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.
- Track ROI and establish measurable KPIs and milestones to continually evaluate performance against standards (i.e., ROI targets, customer acquisition rate, funnel conversion, etc.).
- Maintain a detailed campaign roadmap, dashboarding mechanism, and processes to regularly track marketing performance and revenue contribution.
- Assess, evaluate, and respond to industry trends with a solid understanding of market research and data analysis methods.
CMO Responsibilities: Lead & Build the Team
- Lead a world-class marketing organization and promote a marketing culture that focuses on data and analytics to drive decision-making.
- Structure, organize, train, motivate and develop staff to maximize their performance against assigned duties.
CMO Responsibilities: Desired Outcomes
- Establish a robust demand generation program (i.e., email, display, SEM) as well as implement a lead nurturing and lead scoring strategy to drive customer acquisition.
- Define and implement scalable marketing strategies to drive market expansion and increase revenue in the target market segment of $1B+ with SAP ERP and Oracle EBS companies.
- Ensure the right mechanisms (i.e., marketing technology/systems, processes, etc.) are in place to successfully execute against marketing strategies – including marketing automation.
CMO Job Description: Experience & Skills
- Minimum of 10+ years’ experience in a leadership role within a rapidly growing enterprise software company. Cyber Security experience is a plus, but not necessary.
- History of hiring, developing, motivating, and mentoring a marketing team capable of setting and meeting ambitious goals.
- Familiarity with entrepreneurial or high growth environments
- Understands how to scale and move quickly to support rapid growth. Experience leading by example as a player/coach.
Critical Leadership Capabilities
- Explains specifically how changes in competitors, clients, and market segments affect own business or institution.
- Translates broad corporate strategies into clear, specific objectives and plans for units and individuals.
- Creates plans that address specific segments or contrasts local market with other locations or segments.
- Thinks 2-3 years ahead.
Driving Results
- Acts to surpass goals, seizing opportunities to push the envelope.
- Sets continually higher goals that are ambitious but realistic for self and team, geared to organizational objectives.
- Focuses on new business opportunities that enable business development targets to be exceeded.
Leading Sales, Marketing and Demand Generation Recruiting Firm
Check out our industry-leading marketing executive search resources to see why Cowen Partners is a leading sales and marketing executive search firm in New York City, Chicago, Seattle, Dallas, Los Angeles, and beyond:
- Sales Team Compensation: Marketing Executive Salary Guide
- Chief Revenue Officer | The Ultimate Hiring Guide
- Sales Executive Recruitment | Building A Winning Sales Team
- Top 10 Executive Positions in High Demand for 2021
- Recruiting and Hiring in the Age of Covid-19
- Moving From Theory to Practice When Recruiting for Executive Diversity
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