It’s Time to Reimagine the Chief Marketing Officer Role

The chief marketing officer (CMO) role has always been a contentious one. Businesses recognize the importance of marketing to a company‚Äôs success and growth, but many CEOs and top executives are hesitant to assign a CMO position. Part of the reluctance comes from the inability to track the impact of a marketing campaign on the … Continue reading It’s Time to Reimagine the Chief Marketing Officer Role