Is a Chief Growth Officer Right for Your Credit Union?
Before appointing a CGO, a credit union must identify what it wants them to achieve and expects them to oversee.
Credit unions often find it challenging to grow their organization past a certain market, size, or member base. Sometimes, restrictions on joining the credit union limit their opportunities, but other times, the lack of growth — and an absence of growth marketing — is due to poor strategy.
Many organizations turn to their chief marketing officer to obtain new members and increase deposits. However, some organizations prefer a more comprehensive approach to business growth and growth marketing. That’s why they turn to a chief growth officer (CGO). So:
- What are CGO responsibilities and is a CGO the right choice for your credit union?
- How can CGOs develop and accelerate growth marketing strategies to deliver optimal results?
Get answers by reading more HERE.
About the Credit Union Times
Established in 1990, CU Times is the credit union community’s leading news source. We set the standard for credit union journalism excellence and attract more paid advertising than any other credit union media. Published weekly, its main focus is to provide comprehensive, objective coverage of the latest credit union news. It also offers extensive on-site conference coverage, people features, statistical analysis and expert technology coverage. It also operates the only credit union news site (www.cutimes.com) that is updated throughout the day as news breaks. With a growing stable of products, including events, Webinars and custom publishing opportunities, Credit Union Times offers readers and advertisers many ways to get connected with the dynamic credit union industry.
About Cowen Partners Executive Search
At Cowen Partners, we stand at the forefront of the marketing executive search industry, empowering companies to thrive and excel in their growth, revenue, and market presence. We specialize in identifying exceptional leaders and placing them in key positions to drive success. Our team of seasoned executive recruiters collaborates with organizations of all sizes, encompassing both public and private enterprises, pre-IPO ventures, and non-profit entities. Through a meticulous and discerning approach, we unite handpicked candidates, with companies in pursuit of the most exceptional executive talent, representing the top 1%. With the support of our experienced senior partners, we execute a diligent and efficient executive search process, ensuring leadership placements within a remarkable six-week timeframe.
Get in Touch.
Fill out the email request form to learn more about our approach.