Before appointing a CGO, a credit union must identify what it wants them to achieve and expects them to oversee.
Credit unions often find it challenging to grow their organization past a certain market, size, or member base. Sometimes, restrictions on joining the credit union limit their opportunities, but other times, the lack of growth — and an absence of growth marketing — is due to poor strategy.
Many organizations turn to their chief marketing officer to obtain new members and increase deposits. However, some organizations prefer a more comprehensive approach to business growth and growth marketing. That’s why they turn to a chief growth officer (CGO). So:
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