Dutch Bros Coffee is the country’s largest privately held drive-thru coffee company, with more than 500 locations and 13,000 employees in 11 states. The company is headquartered in Grants Pass, Oregon, where it was founded in 1992 by Dane and Travis Boersma. Dutch Bros serves specialty coffee, smoothies, freezes, teas, the proprietary Dutch Bros Blue Rebel energy drink and nitrogen-infused cold brew coffee.
In addition to its mission of speed, quality and service, Dutch Bros is committed to giving back to the communities it serves. Through its Love Abounds Foundation and local franchisees, Dutch Bros donates more than $5.8 million each year to causes across the country.
With backing by TSG Consumer Partners and plans to share the Dutch Luv through more than 800 locations by the end of 2023, Dutch Bros has been able to expand its unique brand, provide employees with opportunities for growth within the company, bring in key talent, leverage technology to make quality decisions, and develop a disciplined brand strategy.
Company Mission & Core Values
Dutch Bros mission statement… We are a fun-loving, mind-blowing company that makes a massive difference one cup at a time.
Coffee is what we do, but it is not who we are. Here, at Dutch Bros we live by three main core values. One cannot be sacrificed for another. All must work together in order to provide the best experience possible. We may be a coffee company, but we are in the relationship business.
SPEED: We get it, time travel isn’t real…yet. So we move quickly, pour fast and serve with a sense of urgency to ensure that our customer’s time is spent living life beyond our window.
QUALITY: We know our products and have mastered our craft. Perfecting each customer’s drink, by hand, is the name of the game. We know the magic is in the details and strive to give our customers a remarkable product, each and every time they visit any of our stands.
SERVICE: We are committed to providing the best experience and enjoy positively interacting with everyone we meet. We genuinely care about every customer we see and do our best to find solutions to any problem that might come our way.
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