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      Cowen Partners Shares the Top 5 Marketing Trends of 2022

      In a post COVID-19 economy consumer behavior has changed drastically from what it used to be. The result of this is that traditional marketing techniques may not yield the desired results with the average prospective consumer.

      Cowen Partners Executive Search, an executive search firm, has outlined the Top 5 Marketing Trends for 2022 that companies need to implement in order to reach new prospects and meet company growth objectives.

      Cowen Partners Executive Search

      Cowen Partners is the nation’s executive search firm, enabling companies to harness the power of human capital to fuel their success. At the forefront of executive search trends and as an industry leader, Cowen Partners gives our clients access to the top 1% of human capital to create opportunities that accelerate their growth and market share. With Cowen Partners, clients can grow at scale, create value, and drive results with world-class talent. Our clients are both small and large, publicly traded, pre-IPO, private, and non-profit organizations.

      Clients are typically $50 million to multi-billion dollar revenue Fortune 1000 companies or have assets between $500 million to $15 billion. Successful placements span the entire C-Suite and include VP and director-level leadership roles.

      With our proven processes and guaranteed results, we have successfully placed hundreds of candidates in industries including technology, healthcare, manufacturing, retail, financial services, and private equity.

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      Why Cowen Partners Is a Leading Marketing Executive Search Firm

      Our elite marketing executive recruiters have deep experience sourcing industry-leading talent for all marketing leadership roles, C-suite structures, and marketing organizational structures. Browse the marketing org. charts below to see various C-level structures in different types of marketing organizations.

      The following marketing org. chart shows how C-level executives are usually structured across different divisions and functions.

      Marketing Org Chart by Division & Functional Structure

      This next marketing org. chart shows how leadership roles and relationships are structured in a product-based system.

      Marketing Org. Chart by Products

      Finally, this last marketing org. chart highlights leadership roles and relationships based on different market “types.”

      Marketing Org. Chart by Market Types

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