Marketing Executive Search Firm, Cowen Partners, Outlines the Key Details of Hiring a Chief Marketing Officer

      The experienced marketing recruiters at Cowen Partners have a long-standing reputation for excellence when it comes to connecting companies with the brightest marketing minds in their industry. We are up-to-date on the latest marketing trends, strategies, best practices, and technologies, and we take great care while applying deep expertise to identify the best candidates for our clients’ needs. That is why the executive headhunters at Cowen Partners are the partners who leaders trust and rely on for their marketing and demand generation recruitment needs. It is also why Cowen Partners is one of the top marketing recruitment agencies in the U.S.

      What to Look for in a Chief Marketing Officer

      The position of Chief Marketing Officer is vital in a company as a well-executed marketing effort can spell long-term success for a company’s growth goals. Whoever will fill the position must not simply be qualified on paper. They must have qualities that will stand them out as great potential CMOs. However, before you start the hunt for a CMO, you must know what role one plays in a company.

      The role a chief marketing officer plays in a company is to reach out to entirely new audiences, expanding the company’s influence and increasing customer engagement and profit. Although the CMO needs of companies will differ based on their nuances, some characteristics are universal to all great CMOs, and you should keep an eye out for them when interviewing potential ones.

      • A CMO should be market-conscious
      • A CMO should be creative
      • A CMO should be analytically-inclined
      • A CMO should be adaptable
      • A CMO should be humble 

      You will find more details on each of these desirable CMO characteristics here.

      It’s time to reimagine the Chief Marketing Officer Role.

      The chief marketing officer role has always been contentious because most CEOs and top executives do not readily see the need to assign one. This is partly because they do not see the positive impact of a CMO’s work on the company’s bottom line.

      The primary responsibility of a CMO is demand generation, which involves creating targeted campaigns to bring awareness to a business’s products and services. While this responsibility leads to increased brand awareness and engagement, the sales increase does not happen as quickly.

      Also, CMO roles are often extremely vague, having inconsistent job responsibilities and a narrow focus. This vagueness has led to high turnover rates for CMO positions in the C-suite group. To combat these turnover rates, CMO roles need to be reimagined and expanded, as doing so comes with several benefits for a business.

      First, a CMO that works with more teams such as sales and customer experience can help to bring these departments together into a more cohesive unit as marketing is a core part of business and should be integrated into nearly every aspect of it. Second, giving a CMO more responsibility helps them feel more heard and included in the c-suite team, as they too often tend to be left out of the big decisions.

      For more details on restructuring the CMO role, please click here to read the full article.

      Marketing Salary Guide: How Much Should You Pay Your Marketers?

      Marketing is the lifeblood of every business, as getting customers for your business requires you to attract them first. However, to attract the right customers through marketing, you first have to attract top talent for your marketing efforts. The best way to do this is by offering the right salary for marketing positions from the C-suite down.

      On average, the following marketing positions attract these salaries annually:

      • The Chief Marketing Officer position attracts $174,662 and typically requires six to eight years of experience.
      • The Chief Sales Officer role attracts $170,567, though salaries for this position ranges from ~$97,000 to $250,000, with Fortune 500 companies shelling out even higher salaries.
      • The Director of Marketing role attracts $107,332 and requires at least six years of experience.
      • The Director of Brand Marketing role attracts $121,759, though it ranges from $63,000 to $156,000.
      • The Director of Product Marketing Salary role attracts $144,097 annually. 
      • The Marketing Manager Salary role attracts $65,834 annually.
      • The Social Media Marketer role attracts $53,460 annually.
      • The SEO/SEM/PPC Specialist role attracts $49,202 annually.

      For more details on these positions and job responsibilities, please click here to read the article. 

      Chief Marketing Officer Recruiting Firm

      EXECUTIVE SEARCH FIRM
      NATIONAL EXECUTIVE SEARCH FIRM

      The experienced marketing recruiters at Cowen Partners have a long-standing reputation for excellence when it comes to connecting companies with the brightest marketing minds in their industry. We are up-to-date on the latest marketing trends, strategies, best practices, and technologies, and we take great care while applying deep expertise to identify the best candidates for our clients’ needs. That is why the executive headhunters at Cowen Partners are the partners who leaders trust and rely on for their marketing and demand generation recruitment needs. It is also why Cowen Partners is one of the top marketing recruitment agencies in the U.S.

      Check out our industry-leading executive search resources to see why Cowen Partners is a top marketing executive search firm in New York City, Chicago, Seattle, Dallas, Los Angeles, and beyond:

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