How to Hire a Great CMO | Executive Search Firm | Cowen Partners

Chief Marketing Officer Recruitment

The experienced marketing recruiters at Cowen Partners have a long-standing reputation for excellence when it comes to connecting companies with the brightest marketing minds in their industry. We are up to date on the latest marketing trends, strategies, best practices, and technologies, and we take great care while applying deep expertise to identify the best candidates for our clients’ needs.

That is why the executive headhunters at Cowen Partners are the partners who leaders trust and rely on for their marketing and demand generation recruitment needs. It is also why Cowen Partners is one of the top marketing executive search firms in the U.S.

What to Look for in a Chief Marketing Officer

The position of Chief Marketing Officer is vital in a company because well-executed marketing effort can position companies to achieve their long-term goals. Ultimately, that can result in growth and next-level success.

Consequently, the ideal candidate for the CMO role will not just be qualified on paper. They must have some stand-out qualities to truly become great CMOs. Of course, before you put out a CMO job description and really start to hunt for your next chief marketing officer, you must know what role one plays in a company.

The role a chief marketing officer plays in a company is to:

  • Reach out to entirely new audiences
  • Expand the company’s influence
  • Maximize customer engagement and profit

Although the CMO needs of companies will differ based on their nuances, some characteristics are universal to all great CMOs, and you should keep an eye out for them when interviewing potential ones.

  • A CMO should be market-conscious
  • A CMO should be creative
  • A CMO should be analytically-inclined
  • A CMO should be adaptable
  • A CMO should be humble 

You will find more details on each of these desirable CMO characteristics here.

The CMO Role Reimagined

The chief marketing officer role has always been contentious because most CEOs and top executives do not readily see the need to assign one. This is partly because they do not see the positive impact of a CMO’s work on the company’s bottom line.

The primary responsibility of a CMO is demand generation, which involves creating targeted campaigns to bring awareness to a business’s products and services. While this responsibility leads to increased brand awareness and engagement, the sales increase does not happen as quickly.

Also, CMO roles are often extremely vague, having inconsistent job responsibilities and a narrow focus. This vagueness has led to high turnover rates for CMO positions in the C-suite group. To combat these turnover rates, CMO roles need to be reimagined and expanded, as doing so comes with several benefits for a business.

First, a CMO that works with more teams such as sales and customer experience can help to bring these departments together into a more cohesive unit as marketing is a core part of business and should be integrated into nearly every aspect of it. Second, giving a CMO more responsibility helps them feel more heard and included in the c-suite team, as they too often tend to be left out of the big decisions.

For more details on restructuring the CMO role, please click here to read the full article.

Marketing Salary Guide: How Much Should You Pay Your Marketers?

Marketing is the lifeblood of every business, as getting customers for your business requires you to attract them first. However, to attract the right customers through marketing, you first have to attract top talent for your marketing efforts. The best way to do this is by offering the right salary for marketing positions from the C-suite down.

On average, the following marketing positions attract these salaries annually:

  • The Chief Marketing Officer position attracts $174,662 and typically requires six to eight years of experience.
  • The Chief Sales Officer role attracts $170,567, though salaries for this position ranges from ~$97,000 to $250,000, with Fortune 500 companies shelling out even higher salaries.
  • The Director of Marketing role attracts $107,332 and requires at least six years of experience.
  • The Director of Brand Marketing role attracts $121,759, though it ranges from $63,000 to $156,000.
  • The Director of Product Marketing Salary role attracts $144,097 annually. 
  • The Marketing Manager Salary role attracts $65,834 annually.
  • The Social Media Marketer role attracts $53,460 annually.
  • The SEO/SEM/PPC Specialist role attracts $49,202 annually.

For more details on these positions and job responsibilities, please click here to read the article. 

Chief Marketing Officer Recruiting Firm

MARKETING EXECUTIVE SEARCH FIRM | BEST MARKETING EXECUTIVE RECRUITERS | COWEN PARTNERS
TOP MARKETING EXECUTIVE SEARCH FIRM

The experienced marketing recruiters at Cowen Partners have a long-standing reputation for excellence when it comes to connecting companies with the brightest marketing minds in their industry.

We are up to date on the latest marketing trends, strategies, best practices, and technologies, and we take great care while applying deep expertise to identify the best candidates for our clients’ needs.

That is why the executive marketing recruiters at Cowen Partners are the partners who leaders trust and rely on for their marketing and demand generation recruitment needs. It is also why Cowen Partners is one of the top marketing recruitment agencies in the U.S.

Check out our industry-leading resources to see why Cowen Partners is a top marketing executive search firm in New York City, Chicago, Seattle, Dallas, Los Angeles, and beyond:

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