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      How to Hire for a SaaS Sales Team

      You’re a Software as a Service (SaaS) founder who is beginning to see success. With a product that is seeing encouraging user adoption, your retention rates are satisfactory, and there are promising signs of revenue growth. However, while these first green shoots of growth are exciting, it’s also an excellent time to ask certain questions.

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      How to Hire the Right Sales People for Startups: 5 Strategies

      Many startups offer innovative and good products which are launched by qualified engineers, designers, or product managers. Those startups have great products and services to offer. However, what they’re, often, lacking is a successful sales team. The reason for this is simple — in many cases, startups don’t know much about sales nor about how

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      Top Sales Recruiting Articles of 2021

      Considering the dynamic commercial landscape of the past two years, it’s unsurprising that sales and marketing continue to be top of mind for our executive readers.  A common feature of the global economic recovery for companies has been a transition from in-person sales interactions and pipelines to a fully digital customer experience or a hybrid

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      How to Find the Right Sales Leadership for Your Company

      No matter the size or sector of your business, it is essentially impossible to accomplish your corporate goals without being laser-focused on sales. Sales are the lifeblood of any organization. Without obtaining repeat business from current customers and new business from recently-converted prospects, your business will struggle to grow. To address this reality, it is

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      Sports Franchises | CRO vs CSO

      The backbone of every successful sports team is a strong executive and leadership team with a clear vision of the future. As ownership and general managers bring in players to play for their team, they also bring in sales teams that bring in the partnerships and sponsorships that keeps the franchise financially stable. So, although

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      Importance of Hiring the Right VP of Sales | Sales Executive Recruiters | Cowen Partners
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      The Importance of Hiring the Right VP of Sales

      When it comes to hiring new staff, it’s crucial to choose the right candidates. Thereby, selecting the VP of Sales is especially important. In this article, an experienced sales executive recruiter at Cowen Partners explains why you should make sure you hire the best-suited candidate for the position and how you can do that. VP

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      Sales | The Ultimate Hiring Guide

      Cowen Partners, a national sales executive search firm, has put together what we believe is the ultimate guide to hiring sales leadership, including a sales team and growing sales. Designed for CEO’s, founders, and HR leaders, we outline the major issues encountered by an organization when building a high-performing sales function. About Cowen Partners |

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      5 Reasons Why Your Business Should be Using Account-Based Marketing

      Businesses utilize a variety of different marketing strategies with the goal of connecting to high-value clients in the target market. Marketing campaigns typically reach a wide audience, but the leads generated are not always an ideal fit. That’s why more and more businesses are turning to account-based marketing strategies. In fact, according to the 2020

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      How to Scale Your SaaS Company to $100 Million ARR

      The $100 million annual recurring revenue mark is a significant milestone for SaaS companies that signifies sustainable company growth. While every startup wants to hit this number as soon as possible, it’s a process that takes time. According to Kimchi Hill, on average it takes 4.5 years to hit the $10 million ARR mark and

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      Marketing Salary Guide: How Much Should You Pay Your Marketers?

      Marketing is the lifeblood of every business. To get customers for your business, you have to first attract them to your business. The way to do that is through marketing. However, before you attract customers to your business through marketing, you have to first attract top talent for your company’s marketing positions.  And the right

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