Demand Gen Leadership Guide
Demand generation can be a crucial component of any company’s marketing and sales strategy, driving revenue, growth, and more customers to businesses in any industry. From lead gen and lead nurturing to data analytics, digital marketing, customer experiences, and beyond, demand gen leaders in C-suites focus on the key activities that are essential to amplifying
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The Ultimate CMO Leadership Guide
How Chief Marketing Officers Power C-Suite Success Chief marketing officers (CMOs) are strategic decision-makers and forward-thinking innovators who oversee so much more than marketing operations and staff. Beyond that, CMOs are charged with defining and improving customer experiences, launching new initiatives and technologies, retaining customers, and achieving optimal ROIs. Focused on everything from market research,
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The Ultimate Marketing Leadership Guide: How Marketing Leaders Contribute to C-Suite Success
Marketing leaders can play a vital role in any C-suite, innovating and managing essential strategies while overseeing critical decisions, motivating teams, and achieving the best possible results and ROIs from a company’s marketing efforts. In fact, companies with the right marketing leaders in the right roles can establish themselves as thought leaders all while maximizing
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What to Expect in 2023 as a VP or Director of Marketing
Marketing has seen some significant changes over the past few decades. As the internet has become a prime source of communication worldwide, fewer companies are investing in traditional marketing methods like commercials and print advertisements. Instead, they funnel their money into digital marketing activities such as social media, informational content, and ad placement through search
Read MoreThe CMO Playbook: Your First Days as a CMO
Stepping into a new role as CMO is an exciting time. You’ll be joining an organization you’re likely unfamiliar with and given the task of growing revenues and expanding market reach. You must have a plan in place for your first days on the job. While you may not make significant organizational changes in your
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How Top CMOs Change Their Brands’ Trajectories
Although the role of chief marketing officer (CMO) has existed only for approximately 30 years, the job descriptions of modern CMOs are starkly different than those of professionals in the 1990s. The CMOs of the most recent generation certainly provide their brands with world-class expertise and a prowess for increasing online visibility, but now they
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How to Choose Between a Full-Time CMO & a Fractional CMO
There’s no doubt that CMOs offer a lot to organizations. Their marketing expertise and understanding of customer behavior are often enough to propel a new business or startup company to new revenue heights. However, small businesses and startups often lack available funds, and this prevents them from attracting the most experienced marketing minds to their
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Setting the Right Compensation for Your CMO in 2022
As the captain of a company’s marketing efforts, the CMO role has many responsibilities, including overseeing a marketing team. Choosing and hiring a CMO involves selecting someone with the knowledge and skills to succeed. Setting an appropriate salary and benefits package is not easy for most companies. While traditional, less senior marketing roles often have
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Hiring an Effective CMO
The chief marketing officer (CMO) is tasked with a wide array of responsibilities. They may oversee the strategic sales direction of the company, its marketing activities, and customer satisfaction. However, studies have found that many CMOs don’t last long in their positions. Harvard Business Review found that over 57% of CMOs had been in their
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Chief Marketing Officer Recruitment
The experienced marketing recruiters at Cowen Partners have a long-standing reputation for excellence when it comes to connecting companies with the brightest marketing minds in their industry. We are up to date on the latest marketing trends, strategies, best practices, and technologies, and we take great care while applying deep expertise to identify the best
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