What to Expect in 2023 as a VP or Director of Marketing
Marketing has seen some significant changes over the past few decades. As the internet has become a prime source of communication worldwide, fewer companies are investing in traditional marketing methods like commercials and print advertisements. Instead, they funnel their money into digital marketing activities such as social media, informational content, and ad placement through search
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The CMO Playbook: Your First Days as a CMO
Stepping into a new role as CMO is an exciting time. You’ll be joining an organization you’re likely unfamiliar with and given the task of growing revenues and expanding market reach. You must have a plan in place for your first days on the job. While you may not make significant organizational changes in your
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How Top CMOs Change Their Brands’ Trajectories
Although the role of chief marketing officer (CMO) has existed only for approximately 30 years, the job descriptions of modern CMOs are starkly different than those of professionals in the 1990s. The CMOs of the most recent generation certainly provide their brands with world-class expertise and a prowess for increasing online visibility, but now they
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How to Choose Between a Full-Time CMO & a Fractional CMO
There’s no doubt that CMOs offer a lot to organizations. Their marketing expertise and understanding of customer behavior are often enough to propel a new business or startup company to new revenue heights. However, small businesses and startups often lack available funds, and this prevents them from attracting the most experienced marketing minds to their
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Setting the Right Compensation for Your CMO in 2022
As the captain of a company’s marketing efforts, the CMO role has many responsibilities, including overseeing a marketing team. Choosing and hiring a CMO involves selecting someone with the knowledge and skills to succeed. Setting an appropriate salary and benefits package is not easy for most companies. While traditional, less senior marketing roles often have
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Hiring an Effective CMO
The chief marketing officer (CMO) is tasked with a wide array of responsibilities. They may oversee the strategic sales direction of the company, its marketing activities, and customer satisfaction. However, studies have found that many CMOs don’t last long in their positions. Harvard Business Review found that over 57% of CMOs had been in their
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Chief Marketing Officer Recruitment
The experienced marketing recruiters at Cowen Partners have a long-standing reputation for excellence when it comes to connecting companies with the brightest marketing minds in their industry. We are up to date on the latest marketing trends, strategies, best practices, and technologies, and we take great care while applying deep expertise to identify the best
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A Profile of the Modern Chief Marketing Officer (CMO)
The Chief Marketing Officer (CMO) role and what it entails have significantly changed over time. In the past, marketing was more of an immeasurable, trial-and-error endeavor, and CMOs were simply professionals who oversaw the marketing department and took orders from other executives. However, the business climate has changed tremendously. Advancements in technology have redefined marketing
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Top Marketing Recruitment Trends & Articles
As the global economy is beginning to bounce back from the COVID-19 pandemic and its repercussions, consumer behavior has changed drastically from what it used to be. The result of this is that traditional marketing techniques may not yield the desired results with the average prospective consumer. As a result of this, companies need to
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How to Hire the Best CMOs for Startups in 2022: 5 Insights from Executive Recruiters
By Ash Wendt, President Cowen Partners Executive Search 5 Insights from Top Executive Recruiters A chief marketing officer (CMO) is an essential role within any startup. The right CMO can build out your marketing team, improve brand awareness, and drive sales. Hiring for this role, however, can be a bit complicated, especially for startups. Many
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