The chief marketing officer (CMO) is tasked with a wide array of responsibilities. They may oversee the strategic sales direction of the company, its marketing activities, and customer satisfaction. However, studies have found that many CMOs don’t last long in their positions. Harvard Business Review found that over 57% of CMOs had been in their
Read MoreThe experienced marketing recruiters at Cowen Partners have a long-standing reputation for excellence when it comes to connecting companies with the brightest marketing minds in their industry. We are up to date on the latest marketing trends, strategies, best practices, and technologies, and we take great care while applying deep expertise to identify the best
Read MoreThe Chief Marketing Officer (CMO) role and what it entails have significantly changed over time. In the past, marketing was more of an immeasurable, trial and error endeavor, and CMOs were simply professionals who oversaw the marketing department and took orders from other executives. However, the business climate has changed tremendously. Advancements in technology have
Read MoreAs the global economy is beginning to bounce back from the COVID-19 pandemic and its repercussions, consumer behavior has changed drastically from what it used to be. The result of this is that traditional marketing techniques may not yield the desired results with the average prospective consumer. As a result of this, companies need to
Read More5 Insights from Top Executive Recruiters A chief marketing officer (CMO) is an essential role within any startup. The right CMO can build out your marketing team, improve brand awareness, and drive sales. Hiring for this role, however, can be a bit complicated, especially for startups. Many startup CEOs have a hard time accurately assessing
Read MoreThe renowned marketing executive recruiters at Cowen Partners have crafted this chief marketing officer (CMO) job description that you can use and customize. This CMO job description provides a strong foundation for nearly any CMO role — including (but not limited to) private equity CMOs, start-up CMOs, technology CMOs, retail CMOs, healthcare CMOs, and beyond.
Read MoreAs the global economy is beginning to bounce back from the COVID-19 pandemic and its repercussions, consumer behavior has changed drastically from what it used to be. The result of this is that traditional marketing techniques may not yield the desired results with the average prospective consumer. As a result of this, companies need to
Read MoreBusinesses utilize a variety of different marketing strategies with the goal of connecting to high-value clients in the target market. Marketing campaigns typically reach a wide audience, but the leads generated are not always an ideal fit. That’s why more and more businesses are turning to account-based marketing strategies. In fact, according to the 2020
Read MoreThe $100 million annual recurring revenue mark is a significant milestone for SaaS companies that signifies sustainable company growth. While every startup wants to hit this number as soon as possible, it’s a process that takes time. According to Kimchi Hill, on average it takes 4.5 years to hit the $10 million ARR mark and
Read MoreMarketing is the lifeblood of every business. To get customers for your business, you have to first attract them to your business. The way to do that is through marketing. However, before you attract customers to your business through marketing, you have to first attract top talent for your company’s marketing positions. And the right
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