5 Tips to Help You Hire the Best CMO for Your Startup
5 Tips to Help You Hire the Best CMO for Your Startup A chief marketing officer (CMO) is an essential role within any startup. The right CMO can build out your marketing team, improve brand awareness, and drive sales. Hiring for this role, however, can be a bit complicated, especially for startups. Many startup CEOs
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5 Reasons Why Your Business Should be Using Account-Based Marketing
5 Reasons Why Your Business Should be Using Account-Based Marketing Businesses utilize a variety of different marketing strategies with the goal of connecting to high-value clients in the target market. Marketing campaigns typically reach a wide audience, but the leads generated are not always an ideal fit. That’s why more and more businesses are turning
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How to Scale Your SaaS Company to $100 Million ARR
How to Scale Your SaaS Company to $100 Million ARR The $100 million annual recurring revenue mark is a significant milestone for SaaS companies that signifies sustainable company growth. While every startup wants to hit this number as soon as possible, it’s a process that takes time. According to Kimchi Hill, on average it takes
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Marketing Salary Guide: How Much Should You Pay Your Marketers?
Marketing Salary Guide: How Much Should You Pay Your Marketers? Marketing is the lifeblood of every business. To get customers for your business, you have to first attract them to your business. The way to do that is through marketing. However, before you attract customers to your business through marketing, you have to first attract
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Chief Marketing Officer | Ultimate Hiring Guide
The Ultimate MODERN CMO Hiring Guide Cowen Partners, a national sales and marketing executive search firm, has put together what we believe is the ultimate guide to hiring marketing leadership, including a Chief Marketing Officer and team. Designed for CEO’s, we outline the major issues encountered by an organization when building a marketing function. About
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It’s Time to Reimagine the Chief Marketing Officer Role
It’s Time to Reimagine the Chief Marketing Officer Role The chief marketing officer (CMO) role has always been a contentious one. Businesses recognize the importance of marketing to a company’s success and growth, but many CEOs and top executives are hesitant to assign a CMO position. Part of the reluctance comes from the inability to
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How to Retain Talent with High CMO Turnover
How to Retain Talent with High CMO Turnover A chief marketing officer (CMO) is the person responsible for managing the marketing side of your company. This C-suite position ensures your company mission and vision are being accurately conveyed to the public. They also keep the marketing strategy on track so your business continues to reach
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6 Types of Marketing Organization Structures
6 Types of Marketing Organization Structures A clear marketing organization structure is necessary for the smooth operation of your business. With the right marketing organization structure in place, your business will efficiently meet business goals and keep employees focused on their responsibilities. The problem with marketing organization structures is that there are a lot of
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How to Build a Successful Demand Generation Team
How to Build a Successful Demand Generation Team Demand generation marketing strategies are tactics used to generate interest and demand for a company’s products or services. What Is Demand Generation? Demand generation can include a variety of communication channels from blog posts and social media messaging to targeted promotions and list creation. When all is
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6 Important Skills to Look for in a Product Marketing Manager
6 Important Skills to Look for in a Product Marketing Manager The right product marketing strategy has the power to transform your business. A common mistake businesses make in product marketing, however, is focusing too much on the initial launch of a product. You don’t want to have a successful launch for the product or
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