Hiring an Effective CMO
The chief marketing officer (CMO) is tasked with a wide array of responsibilities. They may oversee the strategic sales direction of the company, its marketing activities, and customer satisfaction. However, studies have found that many CMOs don’t last long in their positions. Harvard Business Review found that over 57% of CMOs had been in their
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Chief Marketing Officer Recruitment
The experienced marketing recruiters at Cowen Partners have a long-standing reputation for excellence when it comes to connecting companies with the brightest marketing minds in their industry. We are up to date on the latest marketing trends, strategies, best practices, and technologies, and we take great care while applying deep expertise to identify the best
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A Profile of the Modern Chief Marketing Officer CMO
The Chief Marketing Officer (CMO) role and what it entails have significantly changed over time. In the past, marketing was more of an immeasurable, trial and error endeavor, and CMOs were simply professionals who oversaw the marketing department and took orders from other executives. However, the business climate has changed tremendously. Advancements in technology have
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Top Marketing Recruitment Trends & Articles
As the global economy is beginning to bounce back from the COVID-19 pandemic and its repercussions, consumer behavior has changed drastically from what it used to be. The result of this is that traditional marketing techniques may not yield the desired results with the average prospective consumer. As a result of this, companies need to
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How to Hire the Best CMOs for Startups in 2022: 5 Insights from Executive Recruiters
5 Insights from Top Executive Recruiters A chief marketing officer (CMO) is an essential role within any startup. The right CMO can build out your marketing team, improve brand awareness, and drive sales. Hiring for this role, however, can be a bit complicated, especially for startups. Many startup CEOs have a hard time accurately assessing
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Chief Marketing Officer Job Description
The renowned marketing executive recruiters at Cowen Partners have crafted this chief marketing officer (CMO) job description that you can use and customize. This CMO job description provides a strong foundation for nearly any CMO role — including (but not limited to) private equity CMOs, start-up CMOs, technology CMOs, retail CMOs, healthcare CMOs, and beyond.
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Top Marketing Recruitment Articles 2021
As the global economy is beginning to bounce back from the COVID-19 pandemic and its repercussions, consumer behavior has changed drastically from what it used to be. The result of this is that traditional marketing techniques may not yield the desired results with the average prospective consumer. As a result of this, companies need to
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5 Reasons Why Your Business Should be Using Account-Based Marketing
Businesses utilize a variety of different marketing strategies with the goal of connecting to high-value clients in the target market. Marketing campaigns typically reach a wide audience, but the leads generated are not always an ideal fit. That’s why more and more businesses are turning to account-based marketing strategies. In fact, according to the 2020
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How to Scale Your SaaS Company to $100 Million ARR
The $100 million annual recurring revenue mark is a significant milestone for SaaS companies that signifies sustainable company growth. While every startup wants to hit this number as soon as possible, it’s a process that takes time. According to Kimchi Hill, on average it takes 4.5 years to hit the $10 million ARR mark and
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Marketing Salary Guide: How Much Should You Pay Your Marketers?
Marketing is the lifeblood of every business. To get customers for your business, you have to first attract them to your business. The way to do that is through marketing. However, before you attract customers to your business through marketing, you have to first attract top talent for your company’s marketing positions. And the right
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