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Case Study: Fruitist – Head of Tax
As a rapidly scaling global enterprise, Fruitist faced a pivotal moment in strengthening its leadership team. With growth spanning multiple markets and increasingly complex international operations, the company needed specialized executive talent to navigate evolving challenges.
This case study explores how Cowen Partners Executive Search partnered with Fruitist to identify and secure a Head of Tax, ensuring the company had the expertise to manage global tax strategy, compliance, and governance while supporting its continued expansion.
Company Background
Fruitist, formerly Agrovision, is a vertically integrated, technology-driven grower, packer, shipper, and marketer of superfruits.
Through strategic global partnerships, the company ensures year-round supply to customers, expanding its footprint across international markets.
The Need
As Fruitist continued its rapid growth and market expansion, tax management became increasingly complex. Without a dedicated internal tax function, the company relied on its General Counsel to oversee compliance and strategy. With evolving global tax regulations, cross-border transactions, and operational challenges, leadership recognized the urgent need for a Head of Tax to establish and lead an internal tax function.
The Solution: Executive Tax Recruitment
Cowen Partners Executive Search partnered with Fruitist’s leadership to define the role, outlining the necessary qualifications, responsibilities, and strategic impact.
Leveraging deep expertise in executive tax recruitment, we launched a nationwide search targeting senior tax professionals with:
- Global Tax Leadership Experience: Managing multi-entity, international taxation within complex corporate structures.
- Industry Expertise: Background in agriculture, food production, or large-scale manufacturing.
- Strategic & Operational Tax Oversight: Proven ability to develop and implement tax governance, compliance, and risk mitigation strategies.
Outcome
Cowen Partners Executive Search successfully identified and placed a high-caliber Head of Tax with extensive international tax experience in a large, multi-entity manufacturing environment. This executive now leads Fruitist’s global tax function, ensuring compliance, optimizing tax strategy, and supporting the company’s continued international expansion.
The Impact
By partnering with Cowen Partners Executive Search, Agrovision secured a highly qualified tax executive who brings the expertise, leadership, and strategic vision to drive its next phase of growth. This successful placement highlights the value of a tailored executive search strategy in securing top-tier leadership talent.
About Fruitist
Fruitist is a leading, vertically integrated global healthy snacking superfruit platform focused today on berries and cherries. Headquartered in the U.S., Fruitist boasts state of the art operations in the most optimal micro-climates globally, using technology and climate-resilient genetics to deliver better quality and a superior eating experience, reliably year-round.
The company markets direct to retailers worldwide under the Fruitist brand. In China, Fruitist markets its blueberries to consumers under the Big Skye brand. The company is founder-led and backed by world-class investors that are aligned with Fruitist’s values and long-term mission and vision.
About Cowen Partners Executive Search
Cowen Partners Executive Search is a premier executive search firm in all 50 states, delivering top-tier talent to help organizations achieve their strategic objectives. We provide access to the top 1% of leaders across industries, specializing in C-Suite and board placements.
With proven processes and guaranteed results, Cowen Partners Executive Search has successfully placed hundreds of executives in industries including manufacturing, technology, financial services, healthcare, and private equity.
Contact us to speak with top agribusiness executive recruiters who can help you find world-class talent.
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