
Bi-Mart, a leading employee-owned retailer with over 70 stores and a legacy spanning back to 1955, faced a significant transition challenge with the retirement of its long-serving CEO. Recognizing the need for a strategic approach to find a suitable successor, Bi-Mart enlisted Cowen Partners, a prominent executive search firm. This case study outlines how Cowen Partners adeptly navigated the complexities of executive search to secure a culturally aligned CEO successor for Bi-Mart, ensuring continuity and stability.
After nearly four decades of stable leadership, Bi-Mart’s CEO announced his retirement. The company, known for its $5 lifetime family membership model and ranking 19th among U.S. discount value retailers, lacked an internal candidate ready to step up. This presented a unique challenge: finding an external candidate who not only met the high professional standards required for the role but also shared the company’s deep-rooted cultural values.
1. Profiling the Ideal Candidate: Cowen Partners, in close collaboration with Bi-Mart’s executive team, developed a detailed profile of the ideal CEO candidate. This profile emphasized not only essential qualifications and leadership capabilities but also a strong alignment with Bi-Mart’s employee-owned structure and regional roots.
2. Sourcing Candidates: Recognizing that the right candidate would likely come from a similar organizational culture, Cowen Partners targeted leading companies known for their robust merchandising, retail operations, and community-oriented business models. These included giants like Kroger, Target, Costco, and Walmart.
3. Selection Process: Within four weeks, Cowen Partners presented Bi-Mart with a select pool of candidates. These individuals were not only highly qualified but also had ties to the region and expressed willingness to relocate. Importantly, they came from companies with comparable cultural values, which was critical to ensuring a smooth transition and immediate integration.
The search culminated in the successful appointment of a new CEO who possessed the desired blend of experience, leadership qualities, and cultural fit. This placement has set the stage for Bi-Mart’s continued success and begun a new era of executive succession planning.
Cowen Partners’ strategic approach to this high-stakes executive search illustrates the critical importance of alignment between a candidate’s values and the corporate culture, especially in employee-owned companies where leadership transition impacts every stakeholder. By meticulously aligning the CEO profile with Bi-Mart’s unique ethos and operational needs, Cowen Partners not only fulfilled but exceeded Bi-Mart’s expectations, ensuring leadership continuity and stability.
This case study serves as a robust model for similar companies facing executive transitions, emphasizing the necessity of a well-orchestrated and culturally conscious search strategy.

Founded in 1955, Bi-Mart is one of the pioneers of membership discount shopping. The Company operates a discount retail chain of over 70 drug and general merchandise stores. Members pay a one-time $5.00 fee for a lifetime family membership which entitles them to shop at any Bi-Mart store. With over 3,500 employees, Bi-Mart ranks 19th amongst discount and value retailers and is the 9th largest discount store pharmacy in the United States.
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