Pre-IPO Executive Compensation
There were 480 IPOs on the US stock market in 2020, an all-time record. This is +106% more than in 2019 with 233 IPOs. It is also 20% higher than the previous record IPO year of 2000, which had 397. This is indicative of two things. First, we are seeing a higher rate of innovation
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How to Find a COO for Your Company
If you are at the point where you are prospecting for a chief operations officer, then you are likely experiencing exciting times at your company. Organizations typically require a chief of operations to step in and help scale the management team to cope with exploding growth, or new opportunities. However, these times can also be
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It’s Time to Reimagine the Chief Marketing Officer Role
The chief marketing officer (CMO) role has always been a contentious one. Businesses recognize the importance of marketing to a company’s success and growth, but many CEOs and top executives are hesitant to assign a CMO position. Part of the reluctance comes from the inability to track the impact of a marketing campaign on the
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How to Retain Talent with High CMO Turnover
A chief marketing officer (CMO) is the person responsible for managing the marketing side of your company. This C-suite position ensures your company mission and vision are being accurately conveyed to the public. They also keep the marketing strategy on track so your business continues to reach a larger audience. A successful CMO will ultimately
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How and When Your Startup Should Hire a Recruiter
The average cost of hiring a new employee is about $4,129, and it takes roughly 42 days to fill an open position. High turnover rates from unwise hiring decisions can have a serious effect on mature businesses, but this onboarding cost is even more crucial for a startup. A young company doesn’t have the time
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When Should Your Company Start Considering Board Recruitment?
While the answer to this question varies depending on the unique growth stage and opportunities of each company, this is a question every founder asks at some point – often with great reluctance. Understandably, many founders are less than keen on the subject of board recruitment. Stories abound of founders who were pushed out of
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Data-Driven Decision Making | Business Analytics
Cowen Partners highlights what it means to be a data-driven business and make decisions based on financial analytics and business intelligence. As the leader of a company, CEOs make a fundamentally large portion of corporate decisions, including management, operations, and sales development. In order to do that effectively, they need to have the best, updated
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COO Performance Metrics: How to Measure the Effectiveness of your COO
By Shawn Cole, President Cowen Partners Executive Search The C-Level executives at your company are responsible for either the success or failure of your company. As the CEO, it is your responsibility to ensure that you steer the company to success. However, you can’t do this alone. You have to work hand in hand with
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6 Types of Marketing Organization Structures
By Ash Wendt, President Cowen Partners Executive Search A clear marketing organization structure is necessary for the smooth operation of your business. With the right marketing organization structure in place, your business will efficiently meet business goals and keep employees focused on their responsibilities. The problem with marketing organization structures is that there are a
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The Top 10 Qualities of a Great Leader
Great leaders are the foundation of any business. You can’t have successful teams without the right leadership in place. Teams are motivated, inspired, and driven by their leaders, so finding the right supervisors and executive leaders for your company is vital for success. Great leaders often share the same characteristics. In fact, here are the
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