Diversity Recruiting
Executive-recruiting firms best serve their clients by making a commitment to finding minority candidates. According to Shawn Cole, president and founding partner of Cowen Partners, knowing sources of alternative qualified prospects and digging deeper into the demands of roles can greatly improve diversity executive recruiting. All too often, search firms compare themselves to the professional
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What Makes a Great Chief Operating Officer (COO)
Everyone knows the major role a CEO plays in a company, but fewer people understand the significance of a COO. A chief operating officer is typically in charge of the daily operations of a company, and the duties required of this role can vary widely between businesses. The COO role is often seen as the
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What Is Digital Marketing?
Before the digital era, marketing relied heavily on print media to advertise products and services. Newspaper and magazine advertisements and even billboard signs were common marketing tools used to promote a brand. In today’s technology-savvy world, however, the emphasis is now on digital marketing strategies. Digital marketing is marketing that uses electronic devices to distribute
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How to Find a World Class CEO for Your Company
A chief executive officer (CEO) is the highest-ranking executive position in a company. When looking to fill this role in your company, you’ll receive plenty of applications from people with acceptable backgrounds and experience who will do an adequate job in the position. However, you don’t want an average executive officer, and you shouldn’t settle
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Sales Team Compensation
You need to build a solid sales team to lead your business, and one way to attract top sales performers is offering the right sales team compensation plan. If it’s your first time setting up a sales team, however, it can be difficult to determine which incentives to offer your team. By breaking down the
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How to Avoid Interview Fatigue When Hiring Executive Leaders
Interviews don’t solely benefit the company hiring for a position. Candidates also learn a lot during this process. They get an opportunity to see how your company works and receive a first impression of the business. When trying to hire top candidates, especially executives, it’s imperative to have a smooth hiring process. A significant part
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Defining a CMO
What Is a CMO? A CMO is a C-level executive position in the corporate sector who is responsible for all the activities related to the creation, communication, and delivering the offerings in an organization to value for the clients, customers, and business partners. The main objective of a CMO is to accelerate growth and increase
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CEO Job Description
By Shawn Cole, President & Founder — Shawn Cole is a nationally recognized authority on CEO recruiting. His insights regularly appear in Forbes, Bloomberg, The Wall Street Journal, Harvard Business Review, Fast Company, Entrepreneur, and other leading publications, delivering nuanced and critical analysis on executive recruitment, corporate turnarounds, and the evolving demands of modern C-suites.
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What to Look for in a Chief Marketing Officer
By CMO Recruiter Ash Wendt — Top Marketing Executive Recruiter Ash Wendt has deep experience and unmatched expertise in sourcing extraordinary talent for C-suite roles centered on sales, marketing, operations, and finance. As a founding partner of Cowen Partners, Ash Wendt is also a pioneering thought leader frequently quoted in The Wall Street Journal and
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Using a Retained Search Firm to Hire Your Next Executive
A company’s executives are typically also its leaders. Individuals in these positions, including the CEO, CFO, CMO, and CTO, are tasked with leading both individual departments and the overall business. They are expected to be up-to-date on the latest business trends and have the skills required to push mid-level managers and staff to meet specific
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